Andrea Shaw and I went from ranting about terrible dongle design to talking about designing a business that actually fits your life.

Andrea’s a copywriter for wedding professionals, but not the surface-level “romantic vibes” kind. She’s helping creative entrepreneurs build businesses that look as good behind the scenes as they do on Instagram — and we got real about the messy middle of that.

Whether you’re a service provider in weddings or any creative industry, this episode will hit home if you’ve ever struggled with niching, pricing, or what the hell to do when things get quiet in your business.

So, a couple weeks ago I posted on Threads about this ridiculous-fun “slideshow birthday party” I went to — and yes, I made a presentation about syrups, sewer cats, side projects, and serial killers (as one does). But what I really want to circle back to is something that’s been popping up on Threads lately that hits close to home for every service provider I know: the rise (again!) of done-for-you services.

There’s this viral thread that simply said:

“Can we bring back DFY services, please? Sincerely, a girlie who doesn’t want to learn to do everything herself.”

And it exploded. 200+ comments later, we’ve got a full-blown debate on the state of service work — and surprise, surprise, it all ties back to productization, pricing, and how we structure our offers as service providers.

Let’s talk about what’s really going on here and how it affects you if you’re offering done-for-you work, thinking about pivoting, or feeling burnt out by the constant “teach everything” model.

Listen, I’ve said it before and I’ll keep saying it: selling is not sleazy, manipulative, or icky. It’s service. It’s art. And apparently, according to my guest this week, it’s love.

I sat down with Chelsea Quint, a messaging strategist and sales coach who has spent nearly a decade helping service providers, coaches, and creatives stop feeling gross about sales and start seeing it as the most intimate and impactful part of their business.

If you’ve ever hit that “I literally can’t take on one more person” ceiling, this episode is for you. I’m breaking down what being ready for productization actually looks like, what red flags to look for before you dive in, and why this is the most sustainable way to scale a service-based business in 2025 and beyond.

I’m not here to be cute about it. Tiny offers are draining the life out of service providers who should be leading with their real value. In this conversation with Colie James, we get into the messy middle: systems that simplify or suffocate, pricing that actually fits your goals, and why selling low-ticket to grow your list is often the fastest way to tank your core service. If you’ve felt stuck on the hamster wheel of “more products, more funnels, more platforms,” this one’s for you.

Today, we’re talking about this sexy little buzzword that’s starting to float all over the service space — productization.

You’ve probably seen people throw it around lately like it’s brand new. Cute. But I’ve had it in my Instagram bio for over a year, and I’ve been teaching service providers how to actually do it since 2023. Truthfully, I’ve been obsessed with it for a decade — long before anyone was calling it trendy.

Let’s be honest — this episode is part hot take, part therapy session, and part “can we please stop pretending we like retainers?”

I sat down with Emily Mathis to talk about what really happens when you’ve built your business around one big client, the panic that hits when that rug gets pulled, and the identity crisis that follows when you realize you hate calling yourself a coach but you also can’t stomach being called a “virtual assistant” anymore.

I am begging you to stop burying the lead. Your buyers don’t need your case study collage, they need direction. Today I’m breaking down the tiny messaging shifts that turn waffly conversations into clean yeses, and why high‑level clients would rather you be decisive than endlessly “bring receipts.” If your proposals, emails, and sales calls feel like a polite TED Talk, this is your intervention.

This episode hit me right in the gut — in the best way. Haley and I sat down (or, let’s be real, spilled our guts) about what it looks like to rebuild your life and business after everything feels like it’s fallen apart. I’m talking marriage, business partnerships, identity, all of it.

I’m going to poke a tender spot today, because a lot of you are quietly tanking your best offer and calling it a “suite.” You don’t need more stuff, you need clarity. If your DIY, done with you, and done for you containers all promise the same result, you didn’t build an ecosystem, you built silos. And silos confuse buyers. Confused buyers don’t buy. Simple.

I lit this episode with a match and a mic, literally, because we pulled tarot on air and asked Spirit to weigh in on the show. The first card? Anger. Which honestly tracks, because I’ve got a lot to say about the website platforms service providers are being sold. If you’ve ever wondered why I ran back to Squarespace after a three-month fling with Showit, or how to blend something as woo as astrology into something as technical as web design, you’re in the right room. I brought on Alex, a designer who blends astrology with web and brand work, and we went all the way in on templates, pricing, capacity, and why you should stop judging your day one against someone’s day one thousand.

When I keep repeating myself in one-on-one calls and group calls, that’s my cue to bring the rant to the mic. Today I’m talking about the single decision that makes everything in your business simpler, cleaner, faster. It impacts how you market, how you sell, how quickly you convert, what your packages are called, what’s inside them, who they’re for, how long they take, what they cost, even what you post on Threads or how you introduce yourself at a networking event. It’s your authority anchor.

Ashley and I dug into how Systems Over Stress is different, why it’s not just another rigid system, and why Airtable has been the only platform that’s stuck for me long term. Plus, she gave us a sneak peek at what’s coming next and teased a brand new offer launching in 2026 that you’ll definitely want to keep an eye on.

When I keep repeating myself in one-on-one calls and group calls, that’s my cue to bring the rant to the mic. Today I’m talking about the single decision that makes everything in your business simpler, cleaner, faster. It impacts how you market, how you sell, how quickly you convert, what your packages are called, what’s inside them, who they’re for, how long they take, what they cost, even what you post on Threads or how you introduce yourself at a networking event. It’s your authority anchor.

What if you actually love running a service-based business? Not everyone wants a giant team or a massive digital empire. If you’re a service provider who enjoys the work but knows there’s room to grow, this podcast is for you.

In this kickoff episode, Emylee shares why Sell the Damn Service exists, who it’s for, and how it will help you scale smarter with one-on-one services.

What if you actually love running a service-based business? Not everyone wants a giant team or a massive digital empire. If you’re a service provider who enjoys the work but knows there’s room to grow, this podcast is for you.

In this kickoff episode, Emylee shares why Sell the Damn Service exists, who it’s for, and how it will help you scale smarter with one-on-one services.